Each & Every
NYC Subway Campaign
In a category filled with irritants, carcinogens and synthetic fragrances, Each & Every is proud to use all-natural, cruelty-free ingredients. So, when the direct-to-consumer deodorant brand landed a pop-up at Showfields — one of New York’s trendiest shopping destinations — we paired the beauty of their natural ingredients with evocative imagery and headlines to make NYC subway riders take a second look. Real Lavender & Lemon, real Citrus & Vetiver, and real Cannabis & Green Tea. Yup, real Cannabis.
GCD Anne Macomber | ACD/COPY Victor Rasgaitis | ART DIRECTOR Katie Dondale | COPYWRITERS Brian Denison, Jess Colón, Marija Lazarevic | PHOTOGRAPHER Paul Miller | FLORIST Yonder House
