Wyoming Dept. of Health
Unfortunate Endings
Agency Sukle Advertising
Founder / CCO Mike Sukle
ACD / Art Director Katie Dondale
Writers Heather French, Jim Glynn
Video Production Flesh and Bones
Without vaccines, there’s no such thing as a fairy-tale ending. Wyoming Department of Health remains concerned that proven vaccination rates for children are falling. Even a small decrease could reintroduce diseases, like the measles and whooping cough, back into the population. They needed us to help change that.
Vaccines are a victim of their own success. They’ve been so effective at combating disease many people take them for granted. However, there was a time when families weren’t as fortunate. They didn’t have access to vaccines for their children. As a result, their stories didn’t always end well.
We brought that idea to life by putting a delightfully dark spin on some classics to illustrate the impact vaccinations — or lack thereof — have.
